You've done your homework, researched your target market, researched your competitors, got a professionally designed website and just started promoting it. You've submitted your URL to Google (http://www.google.com/addurl/, set up an AdWords Campaign (http://www.google.com/intl/en/ads/), installed a blog, submitted your URL to relevant free directories, sent out a press release to newspaper and print magazines, and made sure to print your URL on all your business cards, letterhead, etc. So now you just sit back and wait for the business to start rolling in, right?
Not exactly...
Online advertising for your website is an on-going process that should be reviewed on a month-to-month basis. Don't rely just on one avenue of promotion to skyrocket your site up the search engine rankings or dramatically increase your sales. A diversified plan monitored on a regular basis is your best bet for long-term success.
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